Question 1

Which mode should I use?

Accepted Answer

Choose either follower-based or impression-based mode, then enter the likes, comments, shares, and saves. Use whichever one matches how the platform reports the post. If you connect your channels to Antellio, we can pull this information for you

Question 2

Should I use followers or impressions?

Accepted Answer

Followers work better when comparing creators on the same profile. Impressions are more useful for a single viral post where the reach is much higher than the creator’s follower count. Do not mix the two when comparing creators

Question 3

What engagement rate is considered good?

Accepted Answer

It depends on the platform and the creator’s size. For many feed-based accounts, 1% to 5% is a reasonable range when measured against followers. If the engagement is around 3 times higher than the usual rate for that niche while reach stays flat, treat it as something worth checking rather than automatically seeing it as a positive.

Question 4

Does Antellio pull this automatically?

Accepted Answer

Yes. Once you connect your channels through OAuth, Antellio can pull the data for you. The public tool is mainly for one-off checks when you only have screenshots or a CSV.