Question 1

How does the Antellio rate calculator work?

Accepted Answer

Enter your follower count, engagement, platform, impressions, and number of deliverables. The calculator gives you an estimated range and a midpoint. It is meant as a starting point, not a fixed price or contract quote.

Question 2

What does CPM mean here?

Accepted Answer

CPM is the estimated cost per 1,000 impressions. Impressions are optional, so you can leave them blank if you only want a general rate estimate. The CPM and rate range are planning tools, not a guaranteed price.

Question 3

Is this the exact amount I should charge a brand?

Accepted Answer

Not necessarily. Use the result as a starting point. Your niche, audience, usage rights, exclusivity, turnaround time, and type of content can all affect your final rate. Live analytics from your Antellio Media Kit can also give brands more confidence in your numbers.

Question 4

Does the platform affect the estimate?

Accepted Answer

Yes. Different platforms and content types can have different rates. For example, a dedicated video may be priced differently from a regular feed post. The calculator takes these differences into account at a general level, but your live analytics from connected channels will be more specific.