Question 1

How does the ROI estimator work?

Accepted Answer

Enter your budget, expected reach, click-through rate, conversion rate, and average order value. The estimator gives you a simple view of expected clicks, conversions, revenue, and ROI. The results are based on the numbers you enter, not Antellio averages.

Question 2

Does this estimate guarantee a campaign return?

Accepted Answer

No. It is only an estimate to help with planning. Actual results can vary depending on the content, landing page, offer, and how well the creator’s audience matches your customers. Once you have real campaign data, that will be a better basis for future estimates.

Question 3

What click-through rate (CTR) and conversion rate should I use?

Accepted Answer

Use results from a previous campaign or a similar offer if you have them. If you do not, use reasonable estimates and update them as you get real results. The prefilled numbers are examples, not Antellio averages.

Question 4

Does the estimate include platform or payout fees?

Accepted Answer

No. Enter the amount you plan to spend on creators. Antellio subscription costs and creator cash-out fees are not included in this estimate.