UGC Rate Calculator

Estimate what to charge for UGC and creator content from followers, engagement, platform, and deliverable count. A directional range and CPM, not a quote.

How much should I charge for UGC?

Enter your followers, engagement, platform, and number of deliverables to get a starting range. Treat it as a planning estimate, then adjust for niche, usage rights, exclusivity, and turnaround time.

Does this UGC rate calculator include usage rights?

No. The estimate covers the content itself. Paid usage, whitelisting, and exclusivity are usually priced on top, so add them to your final quote.

What does CPM mean for UGC?

CPM is the estimated cost per 1,000 impressions. Impressions are optional. Leave them blank if you only want a rate range.

Is the result a guaranteed price?

No. It is an estimate, not a quote. Live analytics from an Antellio media kit can give brands more confidence in your numbers.