Creator Vetting Guide for Brands | Antellio

A practical checklist for engagement authenticity, audience quality, ghost followers, and brand safety before you sign a creator.

What should I check before signing a creator?

Engagement versus niche norms, follower growth shape, audience geo versus the campaign market, comment quality, and past sponsored posts. Antellio discovery scores authenticity signals so you are not doing all of that in a spreadsheet.

Is a high engagement rate always good?

No. Engagement far above niche average with flat reach is a common pod or bought-engagement pattern. Compare rate, reach, and growth together.

Does Antellio replace a fake-follower scanner?

This public guide is a checklist, not a live fraud API. In-product discovery flags suspicious acquisition patterns and inactive audience segments on creators in the indexed set. Confirm anything material in the live profile before you fund escrow.

How does this tie to contracts and escrow?

Vetting is the step before you send a collaboration. Antellio then mints a contract with milestones and holds brand funds in escrow until deliverables are approved.