Costs, the advertising rule, and a safe way to pay.
To hire an influencer in Australia, shortlist creators whose recent posts reach your buyers, agree the price and ad rights in writing, make sure the post is clearly an ad, and pay in stages.
Hire in 5 steps
Set one goal and one budget, for example sales, signups, or content you can run as ads.
Pick the platform where your buyers already watch, then shortlist five to ten creators.
Read each creator's last 10 posts and the comments before you reach out.
Agree the number of posts, whether the post can run as an ad (and for how many days), and how many revisions are included.
Sign a contract and pay in stages, or fund escrow so the money is held until you approve the work.
What it costs
We do not have an Australia-specific rate table. As a guide, the median agreed fee for one collaboration in Kolect's 2026 campaigns (global, in US dollars) was $250 for creators under 10K followers, $400 for 10K to 100K, and $600 for 100K to 500K. Convert to Australian dollars at the day's rate and treat the number as a starting point for a negotiation.
To price one creator, use the influencer rate calculator.
Make the ad clear
Section 2.7 of the AANA Code of Ethics says advertising must be clearly distinguishable as such. Where an influencer accepts payment or free products to promote a brand, the AANA practice note says the relationship must be clear, obvious, and upfront, for example with #ad, Advertising, Branded Content, Paid Partnership, or Paid Promotion. It says less clear labels such as #sp, Spon, gifted, Affiliate, Collab, or "thanks to" may not be enough.
This is not legal advice. Agree in your contract who adds the label and where.
How Antellio handles the deal
Creators connect their accounts, so the media kit shows live stats.
Contracts fix the scope, dates, and usage. Milestones track the work.
The brand funds escrow, and the money is released when you approve.
Fees: 5% when a brand adds money to a wallet, and 5% when a creator cashes out. Brand plans are Launch $0, Growth $60, and Scale $200 a month.
Questions
How much does it cost to hire an influencer in Australia?
We do not publish an Australia-specific figure. Global medians from Kolect's 2026 campaigns were $250, $400, and $600 for creators under 10K, 10K to 100K, and 100K to 500K followers. Use the rate calculator for a specific creator.
Do influencer posts need a label in Australia?
Advertising must be clearly distinguishable as such under the AANA Code of Ethics. When an influencer is paid or gifted, the relationship should be clear and upfront, for example with #ad or Paid Partnership. This is not legal advice.
How do I pay a creator safely?
Put the scope, dates, usage, and price in a contract, and pay in stages. On Antellio the brand funds escrow and the money is released after you approve the work.