Costs, the ASC and DTI rules, and a safe way to pay.
To hire an influencer in the Philippines, shortlist creators whose recent posts reach your buyers, agree the price and ad rights in writing, check whether the ad needs ASC screening, and use a clear paid label, and pay in stages.
The advertising rules in the Philippines
The Philippines has no single influencer law. The Department of Trade and Industry (DTI) enforces the Consumer Act, whose Article 110 makes false, deceptive, or misleading advertising unlawful. The penalty is a fine of 500 to 5,000 pesos, or one to six months in prison, or both. The industry body, the Ad Standards Council (ASC), handles self-regulation.
Not every influencer post needs ASC screening. According to the Creator and Influencer Council of the Philippines' summary of talks with the ASC, screening applies to ads in five categories (over-the-counter drugs or home remedies, food supplements, alcohol, milk under the Milk Code, and transport promo fares), ads with certain claims (number one or leadership, absolute, comparative, exclusivity, and superiority claims), and ads in must-screen media such as broadcast or out-of-home.
The ASC code puts responsibility on the brand while an influencer is under contract. For must-screen categories, testimonial claims need third-party support, and a signed and notarized testimonial. If a brand says it has no relationship with an influencer and that is later shown to be untrue, it can face penalties. We did not find a Philippine rule that names an exact label, so use the platform's paid partnership label and a plain "Ad" at the start.
This is not legal advice. Check the current rules, and agree in your contract who adds the label and where.
What it costs
We do not have a the Philippines-specific rate table. As a guide, the median agreed fee for one collaboration in Kolect's 2026 campaigns (global, in US dollars) was $250 for creators under 10K followers, $400 for 10K to 100K, and $600 for 100K to 500K. Convert to pesos at the day's rate and treat the number as a starting point for a negotiation.
To price one creator, use the influencer rate calculator.
Before you book
Check whether your product, claim, or medium falls under ASC screening before you brief the creator.
Get a signed and notarized testimonial where the ASC code requires one.
Keep a contract that states your relationship, since the brand stays responsible while it runs.
Use the platform's paid partnership label, plus a plain "Ad" at the start.
How Antellio handles the deal
Creators connect their accounts, so the media kit shows live stats.
Contracts fix the scope, dates, and usage. Milestones track the work.
The brand funds escrow, and the money is released when you approve.
Fees: 5% when a brand adds money to a wallet, and 5% when a creator cashes out. Brand plans are Launch $0, Growth $60, and Scale $200 a month.
Questions
How much does it cost to hire an influencer in the Philippines?
We do not publish a the Philippines-specific figure. Global medians from Kolect's 2026 campaigns were $250, $400, and $600 for creators under 10K, 10K to 100K, and 100K to 500K followers, so convert to pesos. Use the rate calculator for a specific creator.
Do influencer posts need a label in the Philippines?
No Philippine rule we found names an exact label, but the DTI enforces against misleading ads, so make the paid relationship obvious with the platform's paid label and a plain "Ad" at the start. This is not legal advice.
Do influencer posts need ASC screening in the Philippines?
Only some. Screening applies to five product categories, five types of claims, and must-screen media such as broadcast and out-of-home. Many other posts do not need it, but the brand stays responsible for truthful claims.
How do I pay a creator safely?
Put the scope, dates, usage, and price in a contract, and pay in stages. On Antellio the brand funds escrow and the money is released after you approve the work.